The stories behind the stories

XL Construction: Turning purpose into passion

Mission: develop a tentpole video that would get internal audiences to cheer the company’s 20th anniversary while serving as a durable and inspiring brand introduction to potential new customers. Writer/director.

FDB Vela: from “what if” to “what is”

Mission: introduce healthcare to a new network connection between doctors, providers, insurers, pharmacists, and, ultimately, consumers. Combines live action with VFX and one of the most fascinating locations around. Writer/director.

Imagine that: The first frisbee game played in space.

Mission: part of a multi-year 3600 program to lift brand perceptions of America’s energy product companies. Aha moment: the sun doesn’t stay in one position when you’re traveling in outer space.  Writer/director.  Senior strategist/writer/director on full campaign.

blue shield: Healthcare meets political reality.

Mission: facing an existential threat to a key unit of the larger brand, Blue Shield needed to send a red alert to the community in a way that would capture the attention of policy makers at the highest levels. Completed in under 2 weeks. Writer/director.

blue shield & Diablo canyon: When you’re on fire, call the fire department

Mission: both these projects represent what’s possible to achieve in 10 days flat, from project inception to delivery of final video.  No, this not the preferred way of operating. But if you’re wondering what the land speed limit for a creative project of this nature, without sacrificing quality or impact, now you know.  Role: writer/director/sweat-dripper.